DUBAI, Nov 29 — Monviso, a leading natural mineral water brand from Italy, has been announced as the Official Drinking Water Supplier to the Omega Dubai Ladies Classic and the Omega Dubai Desert Classic, well known for attracting some of the world’s best golfers.
As part of the agreement, Monviso water will have a significant on-site presence to ensure the players and the support staff are refreshed and hydrated when they hit the golf course.
Bottled at source in northwest Italy at the foothills of Monviso Mountain in the Italian Alps, the brand is no stranger to the sporting landscape of the UAE, having been associated with events such as Spartan Race, the Terry Fox Run and Emirates Tower Vertical Run, but it will be their first foray into the Dubai’s premier golf tournaments, tag-lined as ‘Made for Greatness.’
Well-known for its charity initiative – Take Water. Give Life – Monviso donates one dirham for every one litre of water sold to Al Jalila Foundation, a global philanthropic organisation dedicated to transforming lives through medical education and research.
The initiative has officially been endorsed by the Dubai Sport Council, which is partnering Monviso to propose it to all sports events in Dubai and all clubs that operate under the council’s authority.
“We are delighted to be associated with the Omega Dubai Ladies Classic and the Omega Dubai Desert Classic. The quality of professional golfers and spectator experience that they bring to Dubai is so impressive,” said Stefano Iorini, CEO of Monviso.
“As golf is one of the fastest growing sport in the region, our collaboration with Golf in Dubai aligns well with our strategy to place Monviso at the forefront of events that reflects the Emirate’s dynamic and innovative sporting culture,” he added.
Monviso, he said, is minimally mineralized and extremely light, with one of the world’s lowest sodium levels, its unique composition making it perfect for everyone and safe for consumption in large quantities.
David Spencer, strategic advisor to Golf in Dubai, said: “We are very proud and privileged to welcome Monviso on board as an Official Supplier and look forward to forging a deeper and mutually beneficial relationship in the near future
“Monviso is synonymous with high quality, and their commitment to golf makes them a perfect fit for our tournaments,” he added.
Featuring a top-class, led by Women’s British Open champion In-Kyung Kim, Laura Davies and Brittany Lincicome among other big names, the Omega Dubai Ladies Classic will be held at Emirates Golf Club from December 6 to 9.
The Omega Dubai Desert Classic will see a defending champion Segio Garcia join some of the leading stars such as PGA star Pat Perez, Rory McIlroy European number one Tommy Fleetwood and Henrik Stenson when the longest-running European Tour event, now in its 29th year, gets under way from January 25 to 28.