DUBAI, Jan 10 — Gargash Enterprises has announced Mercedes-Benz will again be the Official Car of the Omega Dubai Desert Classic, putting the global automobile manufacturer at the forefront of an ambitious drive to stimulate the growth of golf in the UAE and across the region.
As part of the agreement, Gargash Enterprises, the authorized general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates, will roll out a fleet of luxury SUVs through SIXT rent a car to chauffeur marquee players and officials to and from the tournament.
The Official Automobile Partner of The Masters in Augusta as well as the Official Patron of the PGA of America, which boasts the Ryder Cup and the PGA Championship in its portfolio, Mercedes-Benz has a long history of supporting professional golf.
The extension of their partnership with Golf in Dubai, the promoters and organisers of the longest-running European Tour event in the region, reinforces Gargash Enterprises’ commitment to carry on the rich Mercedes-Benz tradition of recognising and honouring the greatest players in the game.
“We are excited to continue our integral role as the Official Car with the region’s premier golfing event, which has played a key role in positioning Dubai as a major golfing destination,” said Ivo Alexander Kapitzki, the General Manager of the Passenger Cars Division at Gargash Enterprises.
“As golf is one of the fastest growing sport in the region, our collaboration with Golf in Dubai harmonises well with our brand values of fascination, perfection and passion, providing us with a unique opportunity to connect and engage with customers, many of whom love to golf,” he added.
“Mercedes-Benz is a brand that is synonymous with high quality and it’s an honour and privilege for us to have them on board,” said David Spencer, strategic advisor to Golf in Dubai.
“We look forward to working in a partnership with Gargash Enterprises that, I am confident, will continue to grow with time. Mercedes-Benz is a big name and a big brand and their commitment to golf makes them a perfect fit for our tournament,” he added.
Featuring a top-class field, led defending champion Sergio Garcia, Rory McIlroy, Pat Perez and European number one Tommy Fleetwood among other big names, the Omega Dubai Desert Classic will be held at Emirates Golf Club from January 25 to 28.
Meanwhile, tickets are available for purchase online (www.omegadubaidesertclassic.com). Daily tickets for the four-day main competition, starting on January 25, are priced at Dh 175. A season pass, which provides access all week, is available for Dh 500. All those aged 16 and under will be allowed free entry to the course if they are accompanied by an adult who is holding a valid ticket for the day.