The iconic luxury sportswear brand signs up as ‘Exclusive Apparel Supplier’ for the tournament
In a partnership befitting its status as the crown jewel of golf tournaments in the Middle East, the Omega Dubai Desert Classic has signed up with Peter Millar as the Official Apparel Supplier of the tournament.
The iconic ‘Crown’ logo of Peter Millar will be visible everywhere – from uniforms of the tournament staff to VIP marshals, and within the enhanced merchandising area – when the 31st edition of Asia’s oldest golf tournament on the European Tour returns to the Majlis course of Emirates Golf Club from January 23-26 next year.
A luxury performance sportswear brand, Peter Millar was founded in 2001 and has quickly become an iconic brand with deep-rooted connections with the golf industry. Leading Tour professionals across the world – including Lee Westwood, Brandt Snedeker, Branden Grace, George Coetzee, Oliver Wilson, Robert MacIntyre, Si Woo Kim, Chez Reavie, Louis Oosthuizen and Jamie Donaldson – sport the Peter Millar brand.
Mark Hilton, Managing Director, Peter Millar UK, said: “Peter Millar is extremely excited about partnering with the Omega Dubai Desert Classic. Having the opportunity to showcase our apparel at one of the most iconic events on the golf calendar is a great honour.
“We hope that this partnership will strengthen our position in a territory that is committed to the development of golf.”
Simon Corkill, Executive Tournament Director for Falcon and Associates, owners and promoters of Omega Dubai Desert Classic, added: “We are very excited to welcome Peter Millar on board.
“With their attention to quality and detail, constant innovations and bold design ideas, Peter Millar has become a household name in sports apparel industry. These are all the attributes we embody on and off the course at the 2020 tournament, which makes this partnership a natural fit.